In July '23, the NBPA launched an immersive retail experience, the Brotherhood Deli. Tailored to coincide with the first Saturday and Sunday of ‘23 Summer League in Las Vegas, the elevated pop-up shop was inspired by New York City bodegas/deli’s.

It featured apparel and accessories from NBPA member brands and bodega-themed merchandise exclusive to the experience. 

In addition, THINK450 developed a selection of never-before-seen deli-themed props that featured original illustrations of NBPA members. All of the shopping was complemented by daily happy hours featuring a live DJ, hosted bevs and bites, giveaways, and appearances by NBPA members.  

Next stop for the NBPA Brotherhood Deli: a team town near you. 

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